We just finished up the “Buzz is not sales” webcast with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett and had some great takeaways from the SES webcast. During this webcast, Jeff Hayzlett opened up about his own view of marketing and the challenges he’s faced during his career.

Continue reading ““Buzz Is Not Sales” with Jeffrey Hayzlett Wrap-Up” »

“Buzz is not sales!” with ‘Celebrity CMO’, marketing guru, and best-selling author, Jeff Hayzlett

Date: Monday, October 11, 2010
Time: 1:00 PM EDT | 10:00 AM PDT

Can you take a good long look at yourself and honestly say you’re doing everything you can to succeed? Are you aware of your reflection at all times? In The Mirror Test, Jeff Hayzlett takes marketing “by the horns” and spells out how companies need to re-examine their traditional marketing methods and urges the use of three well-actualized mirror tests to help them overcome their shortcomings. Not only does a company need to pass the mirror test, a great company needs to adapt.

Continue reading “Upcoming Webcast: “Buzz is not sales!” with Jeff Hayzlett” »

Going on now! Shop.org Annual Summit. Stop by booth 1309 to meet the Compete team and enter to win an iPad!

October 5: Monitoring Social Media Boston. Stephen DiMarco, CMO of Compete will be presenting. Learn how competitive intelligence, aka legally spying on your competitors, is a new opportunity in business. Discover what channels your competitors are using to drive traffic online, determine the impact of their campaigns, and gain insights ordinary social media monitoring tools cannot provide. This presentation will provide actionable examples from some of the biggest brands to help you learn how competitive intelligence can give you an advantage over your social media competitors.

Continue reading “Upcoming Events!” »

SOCIAL MEDIA MONITORING EVENTS IN BOSTON, SAN FRANCISCO AND NEW YORK

With the rise in social media, being able to listen to online conversations is becoming a critical role for PR, communications and marketing teams. If you’re keen to learn how your business can benefit from social media monitoring, you should go along to Monitoring Social Media.

Monitoring Social Media is a series of one-day conferences taking place in Boston (5th Oct), San Francisco (21st Oct) and New York (4th Nov). Each event will bring together monitoring experts and businesses to discuss the latest tools and techniques for listening to and engaging with customers online. Topics include: monitoring tools and services, brand and reputation management, how to identify influencers, monitoring for SMEs, and how to measure ROI.

The day after the San Francisco and New York conferences, there will also be a half-day training bootcamp, where participants will work through monitoring problems with a team of experts. Stephen DiMarco, our CMO, will be speaking at Monitoring Social Media Boston.

Achoo!

Sneezing, itchy eyes, runny nose, scratchy throat. It’s that time of year-allergy season is in full swing. Feeling a little more like one of the Seven Dwarfs (Sneezy comes to mind) lately? If you’re a seasonal allergy sufferer, fret not-you are not alone. It looks like there is a seasonal symphony of sneezing that’s as predictable as pollen. Having taken just about every allergy medicine on the market, I chose three at random Benadryl.com, Nasonex.com, and Claritin.com.

Continue reading “Seasonal Allergies, Seasonal Trends” »

Register for our upcoming webinar! With the explosion of social media, there is no doubt that there is a value-add to any marketers initiatives, but how do they measure it? You want to calculate ROI and you want to see numbers, but how do you tie it in?

Continue reading “Upcoming Webinar: How to Track Your Social Media ROI” »