Spirit Airlines – America’s first “ultra-low-cost-carrier” – has had an eventful 2010. Already notorious for its questionable ad campaigns and aggressive monetization strategies, the airline has recently pushed the boundaries in both arenas, and in turn faced seemingly constant and harsh public criticism. So why, amidst all of this, do we believe this just may be Spirit’s finest hour? By tapping into the clickstream activity of its two million person consumer panel, Compete has used Spirit Airlines as a way to validate the age-old adage, “there’s no such thing as bad publicity.”

Continue reading “Spirit: The Airline America Loves to Hate” »

Everyone loves wasting time on the internet, and the internet loves giving you websites to waste your time on. Everyday people all over the world go online and spend countless hours clicking through mindless websites to entertain themselves or just pass the time. I know from personal experience, there’s been a handful of times that I have been sitting on a train ride, couldn’t sleep, didn’t have much reading material or other things to do, but of course I had my blackberry. Before I knew it, an hour quickly passed as I clicked through fmylife.com

Continue reading “Wasting Time With Websites” »

Here are the articles we read this week and found interesting for online marketers.

Everyone dreams of customers flocking to their website. In this article, Idaconcpts asks you five questions to consider in order to increase traffic to your website: 5 Issues to Consider to Increase Website Traffic

Continue reading “The Weekly Compete Pulse” »

Many Americans are always looking to drop a few extra pounds. When the weather starts heating up in the early spring, many people start thinking about new bathing suits for the summer season. Naturally, as people begin to break out the bikinis and trunks and bear their stomachs to the world they begin to think about just how great their body is looking at the moment, and ask themselves… “Am I ready for bathing suit season?” So as summer comes near many people begin to concern themselves more with diet and exercise.

Continue reading “Seasonal Traffic Trends to Weightloss Websites” »

Here are the articles we read this week and found interesting for online marketers.

It can seem like a challenge trying to grow your brands Facebook fan base. SocialMediaGuide highlights a 30-day guide on how to gain 3,000 Facebook fans in 30 days: How to Attact 3,000 Facebook Fans in 30 days.

Continue reading “The Weekly Compete Pulse” »

BOSTON, MA–(Marketwire – September 28, 2010) – Compete, a Kantar Media company, today released its search market share data for August 2010 based on data from the company’s panel of more than two million US-based internet users. Compete’s August Search Market Share Report includes a final examination of Google before the release of its game-changing Google Instant

Continue reading “Compete Releases Search Market Share for August 2010″ »